Privacy Policy

Privacy Policy
Last updated: November 6, 2024

This Privacy Policy describes how TrendyGroove (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.trendygroove.org (the "Site") or communicate with us in relation to the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a site visitor, or another individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the "Last Updated" date, and take any other measures required by applicable law.

How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected personal information about you from a variety of sources, as outlined below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect
The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The sections below describe the categories and specific types of personal information we collect.

Information We Collect Directly From You
The information you provide directly to us through our Services may include:

  • Contact details including name, address, phone number, and email.
  • Order information including name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including username, password, security questions, and other information used for account security purposes.
  • Purchase data including items viewed, added to the cart, saved in your account as loyalty points, reviews, referrals, or gift cards or purchases.
  • Loyalty points/product reviews/referrals/gift cards saved.
  • Customer support information including details you choose to include in communications with us, such as when you send a message through the Services.

Certain features of the Services may require you to provide certain information about yourself directly. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do so, we may use cookies, pixels, and similar technologies ("Cookies"). Usage data may include information on how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information related to your interaction with the Services.

Information We Obtain From Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.
  • Our payment processors who collect payment information (e.g., bank account, credit or debit card information, billing address) to process payment in order to fulfill your orders and provide the products or services you requested to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be handled in accordance with this Privacy Policy. See also the section below, "Third-Party Websites and Links."

How We Use Your Personal Information

  • Provision of Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, and other account-related features and functions. We may also enhance your shopping experience by allowing Shopify to link your account with other Shopify services you may choose to use. In this case, Shopify will handle your information as outlined in its Privacy Policy and the Consumer Privacy Policy.
  • Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text messages, or regular mail, and showing you advertisements for products or services. This may include using your personal information to better personalize the Services and advertising on our Site and on other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Article 6 (1) (f) GDPR.
  • Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or harmful activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly advise against sharing your username, password, or other login details with anyone else. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, pursuant to Article 6 (1) (f) GDPR.
  • Communication with You and Service Improvement: We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to be responsive to you, provide you with effective services, and maintain our business relationship with you under Article 6 (1) (f) GDPR.

Cookies
Like many websites, we use cookies on our site. For specific information on the cookies we use in relation to managing our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to manage and improve our Site and Services (including remembering your actions and preferences), to perform analytics, and to better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better personalize services, products, and advertising on our Site and other websites.

Most browsers accept cookies by default, but you can choose to set your browser to remove or refuse cookies through browser commands. Keep in mind that removing or blocking cookies may negatively affect your user experience and may result in certain Services not working properly or being unavailable. Also, blocking cookies may not fully prevent how we share information with third parties, such as our advertising partners.

Please note that although your browser may allow you to send a "do not track" signal, like many websites, our Site is not designed to respond to such signals. To learn more about "do not track" signals, you can visit http://www.allaboutdnt.com/.

How We Disclose Your Personal Information
In certain circumstances, we may disclose your personal information to third parties for compliance purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
  • With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their privacy policies.
  • When you direct us, request, or otherwise consent to the disclosure of certain information to third parties, such as to ship products to you or through the use of third-party social media widgets or login integrations, with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interest to manage a successful business.
  • In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

In the past 12 months, we have shared the following categories of personal data and sensitive personal data of users for the purposes outlined above in "How We Collect and Use Your Personal Data" and "How We Disclose Personal Data":

Category | Categories of Recipients

  • Identifiers such as basic contact details and certain information about orders and accounts
  • Categories of personal information listed in the California Customer Records statute, such as basic contact details and certain information about orders and accounts
  • Commercial information, such as order information, purchase information, and customer service information
  • Internet or other similar network activities, such as usage data
  • Geolocation data, such as locations determined by an IP address or other technical measures

Vendors and third parties performing services on our behalf (e.g., Internet service providers, payment processors, order fulfillment partners, customer service partners, and data analytics providers)

  • Commercial and marketing partners
  • Affiliates

We do not use or disclose sensitive personal information without your consent or to infer